MICHAEL WALDRON

TVARTBOY  

TVARTBOY

 

I fell in love with design when I saw my first skateboard deck. The film, music and skateboard culture was a heavy influence in my decision to attend art school. I recognized the shift being made from handmade fine art and print to computerized animation as an opportunity to develop my skill set.

After graduation, I started my career in broadcast news in the promotions department. I quickly advanced to Art Director and realized television was a thriving medium and a viable career choice for my creative passion. After three years in a small market I made the move to New York City. I landed at The Diecks Group where I was promoted to Art Director and was instrumental in garnering awards for the studio. My experience there gave me the knowledge of how to run a studio and the confidence to follow my entrepreneurial drive to start my own company.

In 2002 I co-founded nailgun* – a motion design collective serving the needs of ad agencies and broadcast networks. Our cutting edge work was recognized with international awards from Type Directors Club and PromaxBDA for our clients Weiden & Kennedy, Crispin Porter, McCann Erickson for projects we created for ESPN, Spike, and Nicktoons.

It’s been pointed out that I have a dry wit and a skewed perspective on life and art. In 2012, this seeming grasp of comedy led me to the ‘Laugh More’ network, TV Land. I currently serve as VP Creative Director of Art and Design. I oversee all aspects of the network’s visual identity, all On-Air/Off-Air and digital campaigns, and direct shoots with TV Land talent like Betty White, Valerie Bertinelli, Jim Gaffigan and Kirstie Alley.

In my spare time I teach motion graphics at Parsons The New School for Design in the Masters program. Teaching young talent allows me to give back and also stay fresh in my own work.

CLIENTS

A&E Network
ABC
ABC News
ABC Sports
Animal Planet
BBDO - Detroit
Biography
CBS
CBS News
Cartoon Network
Comedy Central
CMT
NHL
DDB Worldwide
Discovery Kids
Disney Channel
E! Network
Eisner Advertising
ESPN
ESPN Classic
ESPN International
ESPN.com
Food Network
Forbes.com
FOX
Fox Cable Network
Fox Sports Net
HBO
HGTV
IFC
Kirshenbaum Bond + Partners
Leo Burnett
Lifetime Television
The Martin Agency
Mattel
Mullen Advertising
National Geographic
NBC
NBC Sports
Nickelodeon
Nicktoons
NYC2012 - Olympic Committee O2 Pictures
PBS Kids
Post Magazine
Publicis
Saatchi & Saatchi
Showtime
Speed Channel
Spike
TNT
Toyota
Tribeca Films
TV Land
Universal Channel
USTA
Versus
VH1
Web MD
Weiden & Kennedy
Y&R
Zimmerman Advertising